Orient Finans Bank has launched a new website developed by Artemy Lebedev Studio

On November 11, the presentation of the website created by the Russian designer and his team took place at the head office of Orient Finans Bank. The presentation of the website began with an introductory speech by the Chairman of the Board of the bank S. Polatov, who told about cooperation with Lebedev Studio. The Chairman of the Council said that the website of Orient Finans Bank was the first project of the designer in Uzbekistan. "I can proudly say that this is a truly unique project in terms of the most thoughtful customer care. I would like to thank Lebedev's team for their excellent work. As Artemy himself said, there are no such website developments in Uzbekistan, it's like the first skyscraper in the city. There will be more of them later, but everyone will remember the first one," the chairman said in his speech. The project manager of the studio Olga Pismerova in her presentation noted the team's approach to working on the site. When creating the product, modern banking trends and principles that simplify the life of the client were taken into account. The studio was tasked with creating a website that primarily helps make people's lives better and helps them achieve what they want with the bank's products. That is why the project developers have abandoned the superfluous and focused on what is important to the user. The information on the site is arranged in such a way that a person can consistently go from familiarization to the main goal, leaving a request for the necessary service. The screen contains exactly as much information as is necessary for comfortable reading. "In the end, the client does not need a loan, he needs a car, an apartment or he needs to have his son's wedding. Therefore, we have constructed the narrative in such a way that from the very beginning it gives real examples of desires that the bank helps to realize," Olga noted. The most anticipated guest of the presentation, Russian designer Artemy Lebedev, in his speech called the site progressive, versatile and multifunctional. The head of the studio noted that the team could make the same product, for example, for a large American bank, that is, the quality of the work performed significantly raised the bar of the relationship between the bank and the client. "We have been working on the project for a year. This is a lot of work and a serious amount. I think the site is absolutely uncompromising. Usually, communicating with new people, delving into a new industry, the first pancake turns out to be a lump. In this case, it turned out to be a beautiful luxurious pancake that you can eat - everything is fine with it. And this is not just a beautiful plug, it is a practical business tool," Lebedev said.